Ghatkopar, a suburban area in the metropolis of Mumbai has been in the news for a while. The reason is bare and pretty at the same time. A situation that was starved of a lot of amenities and didn’t give visitors many reasons to visit has suddenly come on the top spots for anyone desiring to try their photography skills. For novices, the place appeared like this earlier.
However, Ghatkopar has undergone a stellar makeover and has instantly become a mirror picture of Italy’s gorgeous Positano Village! Imagine watching a line of colorful rooftops every time you set down in Mumbai. It’s going to happen very soon.
The urban center has begun a campaign called “Chal Rang De”. The campaign aims to transform the slums into a colorful amalgam of local stories and natural endowment. Young people are doing together to paint the walls of the slums with vibrant colors because they believe this can change everyone’s outlook towards the fields.
The initiative by FruitBowl Digital in collaboration with Mumbai Metro One, Snowcem Paints and Co.Lab.Oratory Asia first took place in Asalpha village in Ghatkopar.
Dedeepya Reddy, the inspiration behind the initiative, considers that a chip of color can change people’s lives. “If a little color makes me happy, how about filling people’s lives with colors?” This was the idea behind the massive project she has taken on.
The beginning stage of the movement, held between December 2 and 4, saw great participation, with more than 1,000 registering to paint the walls of Asalpha village. Of these, 400 people were invited and were supplied with paints and light touches.
Adopting the successful start, the second phase of ‘Chal Rang De’ was held on December 16 and 17. This time, however, 15 artists linked up the volunteers, using the walls of the slum as a canvas to depict the spirits of its people and the legerdemain that is Mumbai, and turned Asalpha villages into an outdoor art gallery.
Most of the murals on the walls portray the spirit of people residing in these slums or conveys a message to the slum inhabitants. Vibrant colors and messages painted all over the walls send positive vibes in their spirits as well.
Later on the makeover, this slum reminds us of the colorful and vibrant village of Italy, Positano. The team has painted over 170 walls with the help of more than 750 volunteers. The slum has now been transmuted into a happy and jolly looking place.
Dedeepya and her team wish to transform the lives of slum dwellers by giving them a colorful and a vibrant living environment. They also purport to take out the same exercise in other slums of Mumbai.
As accounted by a resident, men have already stopped spitting on the ramparts of the houses after they have been painted. Their lives would certainly change for better.
The future surely looks colorful. Long way to go still!!