We’ve always imagined convincing a member of the opposite sex to strip down and get jiggy with it becomes infinitely harder if your opening line is: “I’ve never had time for a lover because I’m too busy playing chess in my spare time.”
The organizers of the 2018 World Chess Championship have brought the mating into checkmate with a pawn-graphic logo for next year’s event that will change the definition of “wood pusher” in the sport forever (wood pusher being a chess term for a weak player, for those of you who don’t know).
Maybe it’s time for chess to get sexy though. This is the bump up that chess players need to turn the stereotypes around. If they keep talking about the number of squares on the cartoon chess board, though, then maybe I’ll just stick with football.
— David Smerdon (@dsmerdon) December 19, 2017
If you’re wondering, because I definitely was, the championships will start on March 10 in London. What would have been the reason for designing such a sexy logo? Per the WCC’s website: “Key visual for the 2018 World Chess Championship is controversial and trendy, just like the host city.”
This is true, but the real takeaway here is that they know what they did. The jury is out on whether that makes it better or worse. But either way, it definitely makes it more hilarious.